Who we work for
We work in both business to business and consumer markets having devised and implemented marketing and PR campaigns for the following sectors:
• Retail and corporate interior industries
• Leisure, restaurants and bars
• Food industry
• Fashion, footwear brands & textile manufacture
• Interior design & furniture
• Business services
• Training and coaching consultancy
• Public sector and not for profit organisations
• Trade and professional associations
• Engineering, electronics and IT
• Universities and colleges of further education
Some results.................
Case Study
Urban Nights
Background
Urban Nights is a stylish and contemporary range of lounge and sleepwear ideal for relaxing in after a hard days work. Mixing luxurious fabrics and textures with designer style and exquisite attention to detail gives Urban Nights its irresistible edge.
Brief
With the need for a brochure in less than five days to be at an important trade show, the team at Babel with their contacts, know-how and passion to make things happen were called in to deliver fast results.
Solution
The success of the first brochure has led to entrusting Babel to build the brand, moving the brochure style forward to accentuate the seasonal feel of each collection of clothing.
The Babel team has worked closely with the Urban Nights fashion designers to understand how they aspire to present their garments and also strengthen the brand identity. This has led to a major project management role, sourcing new locations suitable for the spring and autumn collection photo-shoots. The look and feel of each new season’s brochure also requires hiring photographers, graphic designers and buying print to ensure that the brochure presents the range to its best possible advantage and is available for the sales team and lingerie trade fair at Harrogate twice yearly.
Babel also provides style direction, bringing together the creative skills of photographers and graphic designers who may never have worked together before.
Client Comment
Aileen Webster who has recently become Intimas Private Label Managing Director commented:” Having just taken up my new role as MD and with only a few days to go before the Lingerie and Swimwear show, it was so good to have an agency on board that simply took the entire headache away from producing the brochure. We are delighted with the results and more to the point so were our customers. That has given us the confidence to appoint Babel to help develop the Urban Nights brand and the way in which we present our range to potential clients. “